Our first focus when building this website was making it readable on mobile, so responsive development was the primary focus. What also had to be added in was SEO with google analytics. Also we had to have a very easy to use system with setting up categories, switching out different sections, adding and tracking ad clicks. After a while, eventually your website gets to massive for a regular hosting account and then I had to migrate it to a linux based server. This involved user management, security, SSL, email management, and just regular maintenance on the server.